The Hold was founded by Rae Pooley. For as long as she can remember, her life has been a tapestry of creativity and nature. From an early age, Rae developed a love for finding one-of-a-kind pieces in vintage stores and artisanal markets around the world — a pursuit that infused each find with sentimentality from the start. That same sense of nostalgia is at the heart of The Hold.

After over a decade of experience working in buying and design for some of Australia’s most iconic brands, Rae made the leap to create something of her own and in 2021, The Hold was born. She set out to create handbags that hold more than just our belongings — pieces that carry the chapters of our lives and step into new ones. To be held for the most monumental occasions and daily routines alike. 

The Hold strives to combat excess waste in the industry through small run production. We believe that when something is made by hand, it imbues a sentimentality that is not only an ode to the artisan but to keeping traditional craft alive. We honour the skills and craftsmanship of our makers and every set of hands our product passes through on its journey to us.

It is with hope, our pieces remain with you for many years and even generations. Loved and passed on, each time inscribing a new story to be told every time they’re worn and carried with you.

For you and the things you hold close.